Nas Misr Campaign
A break from the norm
Description
CrossCountry Trains has launched a new campaign by McCann Birmingham which focuses on finding time to reconnect with yourself by taking a break from your everyday routine.
The second instalment of the train operator’s ‘Take Us On Your Journey’ campaign highlights the role that CrossCountry plays in enabling real human connections across its network, both through its trains and with its people. The brand platform was launched last year alongside an emotive film.
The campaign explores the idea that human connection isn’t just about people coming together, but also about individuals finding space to connect with themselves and their own needs. This is brought to life in a joyful film, which follows a commuter deviating from his usual route to work and instead enjoying the simple delights of a day at the beach. From a tasty ice cream and games on the pier, to having a dip in the sea and soaking up the last of the sunshine, the commuter finds connection with himself by escaping the everyday.
This professional campaign titled 'A break from the norm' was published in United Kingdom in November, 2024. It was created for the brand: CrossCountry, by ad agency: McCann Birmingham. This Film, Integrated, and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 1 year ago by Communications: Megan Coulson of McCann Central.
Credits
Advertising Agency: McCann Birmingham
Chief Creative Officer: Vince McSweeney
Managing Director: Lucy Hudson
Executive Creative Director: Adam Bodfish
Head of Strategy: Joe Stevens
Creative Director: Barrie Robinson
Senior Copywriter: Tim Jarvis
Junior Creative: Liddie Harper
Junior Creative: Darcy Blewett
Senior Account Director: Kate Brown
Senior Project Director: Kathy Kithoray
Senior Integrated Project Manager: Neha Rahane
Senior Producer: Hannah Dale
Design Group Head: Harry Waine
Junior Content Designer: Ntando Moyo
Studio Group Head: Elaine Parker
Studio Team Leader: Steven Partridge
Motion Content Producer: Keelan Boyt
Production: Nice Shirt
Director: Jesper Ericstam
DOP: Sturla Grøvlen
Edit: TenThree
Post: Raise by Wolves
Audio: Sine
Music: Macke @ Music Super Circus
Stills: Ian Winstanley