Nas Misr Campaign
دايرة فرح (The Unbroken Circle)
المدة:
80 ثانية
اسم الحملة
دايرة فرح (The Unbroken Circle)
CAMPAIGN COPY 5: "The Unbroken Circle" (Dayret El Nour)
Creative Direction: Geometric Warmth, Infinite Loops, Lantern Glass Textures, Neon & Gold.
Core Theme: In Egypt, the energy of Ramadan never ends; it just passes from hand to hand in an infinite circle of generosity.
Target: GCC Nationals & Diaspora Egyptians (Seeking Connection & Spirituality).
The Concept: "The Infinity of Goodness."The Insight: Ramadan in other places can feel solitary or strictly disciplined. In Egypt, it is a relay race of joy. A smile starts in Aswan and travels to Alexandria. A plate of Konafa travels from a balcony to a shop to a taxi. The energy is circular and endless.
The Creative Terminology: "The Keepers of the Light" (Everyone who passes the energy forward).
The Dramatic Twist: We follow a Single Beam of Light (represented by a lantern, then a smile, then a gift) traveling continuously through the country. A cynical Travel Blogger tries to find the "end" of the celebration—a moment where the city sleeps or the giving stops. He fails. The twist? He realizes he hasn't been watching the circle; he has been absorbed into it when he instinctively passes a date to someone else.
| VISUAL & AI PROMPT | AUDIO | الصوت (Audio) | المشهد (Visual) | |
| 0:00 INT. MODERN HOTEL - CAIRO - 3:00 AM. KARIM (30s, cynical Vlogger, holding a camera) speaks to his lens. The city outside is ablaze with light. | Karim: "They say this city never sleeps during Ramadan." "I'm going to find the moment it stops." | كريم (فلوجر): "بيقولوا البلد دي مابتنامش في رمضان. أنا نازل النهاردة عشان أمسك اللحظة اللي بتفصل." | 0:00 - الفندق (3 الفجر) كريم بيكلم الكاميرا بتحدي. المدينة وراه شعلة نشاط. | |
| 0:15 EXT. EL HUSSEIN - 3:30 AM (SUHOOR). Karim is walking. A massive tray of Foul and Falafel is passed overhead from hand to hand like a crowd-surfing rockstar. It lands on a table where strangers are squeezing in. Karim is pulled into a chair by a waiter who doesn't even ask. | SFX: Laughter. Clinking spoons. Waiter: "Wasa' ya Rayes!" (Make room, boss!) VO: "I looked for a pause." "I found a pulse." | كريم (VO): "دورت على فاصل.. لقيت سيل مبيقفش." الويتر: "وسع يا ريس.. العيش السخن!" | 0:15 - الحسين (سحور) صينية الأكل بتطير فوق الروس. كريم بيتحشر في الكرسي. | |
| 0:25 EXT. ALEXANDRIA CORNICHE - SUNRISE. The sun is rising. The "night" crowd is leaving, but the "morning" crowd is already here. Fishermen are casting nets. They toss a fish to a stray cat. The cat runs to a kids' soccer game. The ball rolls to a Baker opening his shop. | SFX: Waves crashing. Whistle blowing. VO: "The light doesn't fade." "It just changes hands." | كريم (VO): "النور هنا مش بيطفي.. النور بيغير صاحب." | 0:25 - كورنيش إسكندرية (شروق) الوردية بتستلم من الوردية. الصياد بيسلم الكرة للخباز. | |
| 0:40 INT. METRO - NOON. A young woman stands up to let an older man sit. He smiles and hands a balloon to a child in his lap. The child waves the balloon at a tired nurse on the platform. She smiles and texts her mom. | SFX: Metro whoosh. Beep of a message. VO: "It’s a relay race of spirit." "And no one drops the baton." | كريم (VO): "زي سباق تتابع.. بس محدش بيوقع العصاية." | 0:40 - المترو البلونة بتتنقل من الجد للطفل للممرضة. سلسلة من الابتسامات. | |
| 0:50 EXT. BALCONY - IFTAR TIME. Karim is watching from a rooftop. He sees the "Green Light" of the minarets turn on across the entire city, one by one, like a wave. It’s breathtaking. | SFX: ALLAHU AKBAR (The Call to Prayer). VO: "I waited for the silence." "But the silence here is loud." | صوت الأذان: الله أكبر. كريم (VO): "استنيت الهدوء.. بس حتى الهدوء هنا.. ليه صوت." | 0:50 - البلكونة (المغرب) موجة النور الأخضر بتكتسح المدينة. مشهد مهيب. | |
| 1:05 THE TWIST - STREET LEVEL. Karim is standing on the street, still filming. A little girl runs up to him with a tray of dates and juice. "Etfaddal ya Ammo" (Please, Uncle). Karim instinctively takes it. But instead of eating it, he sees a delivery driver stopping his bike next to him, sweating. Without thinking, Karim hands the juice to the driver. | SFX: Music swells. The beat kicks in. VO: "I wanted to watch the circle." | البنت: "اتفضل يا عمو." كريم (VO): "كنت عايز أصور الدايرة من برة." | 1:05 - التويست (الشارع) البنت بتدي كريم العصير. كريم بيديه للطيار. حركة لا إرادية. | |
| 1:15 CLOSE UP: The driver drinks. He gives a "thumbs up" to Karim. Karim smiles at the camera. He forgot he was filming. | VO: "But you can't watch it." "You have to be part of it." | كريم (بصوت طبيعي): "بس اكتشفت إنك ماينفعش تتفرج." "لازم تدور معاها." | 1:15 - لقطة قريبة كريم بينسى الكاميرا ويبتسم. | |
| 1:25 MONTAGE OF THE "UNBROKEN CIRCLE": - A lantern being lit. - A drum being beaten. - A prayer rug being unrolled. - A hand shaking another hand. The camera spins slowly in the center of the action. | VO: "The Keepers of the Light never sleep." "Because the light is inside them." | التعليق الصوتي: "حراس النور هنا مابيناموش.. لأن النور جوة قلوبهم." | 1:25 - مونتاج الدايرة الكاميرا بتلف وسط الناس. | |
| 1:40 WIDE SHOT: A time-lapse of Cairo from high above. The lights of the cars and the people form infinite loops of energy that never stop flowing. | VO: "مصر.. دايرة فرح مابتنتهيش." (Egypt. An endless circle of joy.) Text: Ramadan in Egypt. The Circle is Open. | التعليق الصوتي: "مصر.. دايرة فرح مابتنتهيش." النص على الشاشة: رمضان في مصر.. واصل بلا فواصل. | 1:40 - الخاتمة القاهرة بتنبض بالحياة. |
🎵 THE VIRAL ASSET: The Soundscape
Title: "Circle of Lights"
Audio: A seamless loop. The sound of a Cannon Boom morphs into a Drum Beat, which morphs into Laughter, which morphs into the Call to Prayer. It never resolves; it keeps spinning.
| 0:00 INT. MODERN HOTEL - CAIRO - 3:00 AM.KARIM (30s, cynical Vlogger, holding a camera) speaks to his lens. The city outside is ablaze with light. | Karim:"They say this city never sleeps during Ramadan.""I'm going to find the moment it stops." |
| 0:15 EXT. EL HUSSEIN - 3:30 AM (SUHOOR).Karim is walking. A massive tray of Foul and Falafel is passed overhead from hand to hand like a crowd-surfing rockstar. It lands on a table where strangers are squeezing in. Karim is pulled into a chair by a waiter who doesn't even ask. | SFX: Laughter. Clinking spoons.Waiter: "Wasa' ya Rayes!" (Make room, boss!)VO:"I looked for a pause.""I found a pulse." |
| 0:25 EXT. ALEXANDRIA CORNICHE - SUNRISE.The sun is rising. The "night" crowd is leaving, but the "morning" crowd is already here. Fishermen are casting nets. They toss a fish to a stray cat. The cat runs to a kids' soccer game. The ball rolls to a Baker opening his shop. | SFX: Waves crashing. Whistle blowing.VO:"The light doesn't fade.""It just changes hands." |
| 0:40 INT. METRO - NOON.A young woman stands up to let an older man sit. He smiles and hands a balloon to a child in his lap. The child waves the balloon at a tired nurse on the platform. She smiles and texts her mom. | SFX: Metro whoosh. Beep of a message.VO:"It’s a relay race of spirit.""And no one drops the baton." |
| 0:50 EXT. BALCONY - IFTAR TIME.Karim is watching from a rooftop. He sees the "Green Light" of the minarets turn on across the entire city, one by one, like a wave. It’s breathtaking. | SFX: ALLAHU AKBAR (The Call to Prayer).VO:"I waited for the silence.""But the silence here is loud." |
| 1:05 THE TWIST - STREET LEVEL.Karim is standing on the street, still filming. A little girl runs up to him with a tray of dates and juice. "Etfaddal ya Ammo" (Please, Uncle). Karim instinctively takes it. But instead of eating it, he sees a delivery driver stopping his bike next to him, sweating.Without thinking, Karim hands the juice to the driver. | SFX: Music swells. The beat kicks in.VO:"I wanted to watch the circle." |
| 1:15 CLOSE UP: The driver drinks. He gives a "thumbs up" to Karim. Karim smiles at the camera. He forgot he was filming. AI Prompt: Close up of Karim smiling genuinely, not a "vlogger smile" but a real human smile, warm street lighting reflecting in his eyes --ar 16:9 | VO: "But you can't watch it." "You have to be part of it." |
| 1:15 CLOSE UP: The driver drinks. He gives a "thumbs up" to Karim. Karim smiles at the camera. He forgot he was filming. AI Prompt: Close up of Karim smiling genuinely, not a "vlogger smile" but a real human smile, warm street lighting reflecting in his eyes --ar 16:9 | VO: "But you can't watch it." "You have to be part of it." |
| 1:25 MONTAGE OF THE "UNBROKEN CIRCLE": - A lantern being lit. - A drum being beaten. - A prayer rug being unrolled. - A hand shaking another hand. The camera spins slowly in the center of the action. AI Prompt: Spinning camera shot (Orbit) around a center point, transitioning through different Ramadan scenes: lighting a lantern, hitting a mesaharaty drum, shaking hands, creating a seamless loop of joy --ar 16:9 | VO: "The Keepers of the Light never sleep." "Because the light is inside them." |
| 1:40 WIDE SHOT: A time-lapse of Cairo from high above. The lights of the cars and the people form infinite loops of energy that never stop flowing. AI Prompt: Time-lapse top-down view of Tahrir Square or a major intersection, car lights forming continuous infinite loops of red and white light, the city pulsing like a living heart --ar 16:9 | VO: "مصر.. دايرة فرح مابتنتهيش." (Egypt. An endless circle of joy.) Text: Ramadan in Egypt. The Circle is Open. |