Nas Misr Campaign
EN
Jingle 1
🎵 THE ENGLISH ANTHEM: "More Than Stone"
Concept: "The Pulse of the Living."
Musical Direction:
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Genre: Cinematic Pop / World Beat.
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Reference: Imagine Dragons meets Peter Gabriel. Big drums, soaring vocals, mixed with a subtle Oud riff.
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BPM: 128 (Heartbeat pace, energetic but grounded).
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The "Sonic Logo": The sound of a chisel hitting stone transforming into a human heartbeat at the end.
The Lyrics
(Verse 1 - The Expectation)
You came for the silence, you came for the dust
You came for the legends, in monuments we trust
You looked for the Pharaoh, frozen in the grey
But the statues are sleeping... and we are awake.
(Pre-Chorus - The Shift)
Can you hear it? (Clap, Clap)
It’s not in the ground.
Can you feel it? (Stomp, Stomp)
It’s the people around.
From the taxi to the temple, the rhythm takes flight
We are the Weavers of the morning, the Keepers of the light.
(Chorus - The Hook)
Oh, Egypt isn’t stone... it’s flesh and bone.
It’s the coffee in the cup, it’s the way we say "You’re home."
Yeah, the history is gold, but the story isn’t done.
Come for the shadow... stay for the Human Sun.
(Yeah, stay for the Human Sun).
(Verse 2 - The Experience)
We invented the Time, so you could lose track
We invented the Door, just to hold it back (open)
Don't stand like a statue, don't watch from the side
Unlock your spirit, enjoy the ride.
(Bridge - The Sensory Overload)
Taste the life (Aish), feel the fire.
Every stranger here takes you higher.
Not a lesson to learn, not a place to see.
It’s a rhythm, a pulse... it’s a symphony.
(Outro)
(Chant style)
Soul of the river. Soul of the street.
Egypt is the place where the heartbeats meet.
Rouh Masr.
(Whispered)
Come to life.