Nas Misr Campaign
الصناع (The Makers)
المدة:
120 ثانية
اسم الحملة
الصناع (The Makers)
CAMPAIGN COPY 4: "The Makers of Memory" (Sonna' El Zikra)
Creative Direction: Macro-Textures, Slow Motion Sweat & Dust, Golden Hour, Heroic Framing.
Core Theme: A vacation feels like magic. But magic is actually hard work, discipline, and art.
Target: General Audience (Focus on Appreciation/Safety/Luxury).
The Concept: "The Art of Effort."The Insight: Tourists see the "Final Product" (The view, the safe street, the clean room, the delicious meal). They rarely see the "Process." We reveal that every worker in Egypt—from the General to the Weaver—is an artist sculpting the tourist's experience out of the raw chaos of reality.
The Creative Terminology: "The Makers" (Framing every job, no matter how tough, as a delicate art form).
The Dramatic Twist: We see a tourist admiring a literal ancient statue. The camera pans to reveal the living people standing next to it (The Officer, The Guide, The Driver). The narration reveals that while the stone statue has lasted thousands of years, the memory these living people are building right now will last forever in the tourist's heart. The Living are as monumental as the Stone.
| VISUAL & AI PROMPT | AUDIO | الصوت | المشهد | |
| 0:00 INT. MUSEUM - DAY. A tourist (SOPHIA, 30s) stares in awe at a granite statue of a Pharaoh. It is perfect, smooth, eternal. | VO: "You come to see the statues..." "Carved from stone." "Frozen in time." | التعليق الصوتي: "بتيجوا من آخر الدنيا عشان تشوفوا التماثيل.. اللي نحتناها في الحجر." | 0:00 - المتحف السائحة مبهورة بالتمثال الحجري. | |
| 0:10 EXT. CAIRO RING ROAD - DAWN. THE DRIVER. A Limousine/Bus driver checks his mirror. His eyes are laser-focused. He navigates a chaotic merge with the grace of a dancer, keeping the sleeping tourists in the back perfectly still. | SFX: Engine hum. Whoosh of passing cars. VO: "But there are other Makers here." "They don't carve stone." "They carve time." | التعليق الصوتي: "بس الحقيقة.. فيه صناع تانيين هنا. مش بينحتوا صخر.. بينحتوا الوقت." "عشان رحلتك تبقى حرير." | 0:10 - الطريق الدائري (الفجر) سواق الأتوبيس/الليموزين. تركيز رهيب. بيحمي نوم الضيوف من مطبات الطريق. | |
| 0:25 EXT. GIZA PLATEAU - HIGH NOON. THE GUARDIAN (POLICE/MILITARY). An Officer stands guard under the blazing sun. He doesn't flinch. A drop of sweat rolls down his temple. He spots a lost child and gently points them back to their parents with a reassuring smile. He is a pillar of safety. | SFX: Desert wind. Radio chatter (low/calm). VO: "The Makers of Safety." "Standing still, so you can move freely." | التعليق الصوتي: "صناع الأمان. اللي واقفين في الشمس.. عشان إنت تمشي في ضلهم." "عيونهم مابتنمش.. عشان إنت ترتاح." | 0:25 - الأهرامات (الظهر) ضابط السياحة. واقف زي الجبل في الشمس. ثبات وقوة. بيطمن طفل تايه بابتسامة. | |
| 0:40 INT. KITCHEN - LUXOR HOTEL. THE CHEF. Fire erupts from a pan. The Chef is moving fast. He plates a dish with tweezers. It is a masterpiece of color. He wipes his brow, exhausted but proud | SFX: Sizzle. Clang. Fire roar. VO: "The Makers of Flavor." "Turning fire into memory." | التعليق الصوتي: "صناع الطعم. اللي بيحولوا النار.. لذكرى بتدوب في البوق." | 0:40 - المطبخ الشيف والنار. فن وإبداع في الطبق. | |
| 0:55 INT. TEXTILE WORKSHOP - AKHMIM. THE WEAVER. An elderly man works a massive wooden loom. His hands are a blur. Thousands of threads come together to make one scarf. | SFX: Rhythmic Click-Clack of the loom. VO: "The Makers of Thread." "Weaving the story, line by line." | التعليق الصوتي: "صناع الخيوط. بيغزلوا الحكايات.. غرزة غرزة." | 0:55 - ورشة النسيج النسّاج وإيده اللي بتتكلم مع الخيوط. | |
| 1:10 INT. HOTEL ROOM - ASWAN. THE HOUSEKEEPER. A worker places a final flower on a perfectly folded towel art. He steps back, checking the symmetry. He isn't just cleaning; he is setting a stage. | SFX: Soft sheet snap. Birdsong outside. VO: "The Makers of Comfort." "Invisible... until you need them." | التعليق الصوتي: "صناع الراحة. اللي إيدهم خفية.. بس أثرها باين." | 1:10 - الفندق عامل الغرف بيظبط الفوطة والوردة. لمسة فنية بسيطة بس بتفرق. | |
| 1:25 THE TWIST - EXT. TEMPLE. Sophia (the tourist) is walking out of the temple. She trips slightly. A hand catches her instantly. It's the Tour Guide or Officer. She looks up. We match cut the Officer's face with the Statue's face from the beginning. Both are strong, noble, and enduring. | SFX: Heartbeat. Deep orchestral boom. VO: "We have monuments of stone, yes." | التعليق الصوتي: "عندنا آثار بقالها آلاف السنين.. آه." مؤثرات: دقة قلب قوية. | 1:25 - التويست (التطابق) السائحة بتقع وحد بيسندها. وش "ابن البلد" بيجي جنب وش "التمثال". نفس الملامح. نفس الجدعنة. | |
| 1:40 MONTAGE OF "THE Makers": The Driver smiling. The Officer saluting. The Chef offering a taste. The Housekeeper welcoming. They are all looking at the camera with dignity. | VO: "But our greatest monuments..." "Are the Living Ones." | التعليق الصوتي: "بس الآثار الحقيقية.. هي الناس اللي بتبني اللحظة دي." | 1:40 - مونتاج الأبطال نظرات فخر من كل العمال. | |
| 1:55 WIDE SHOT: Sophia taking a photo. She isn't photographing the Pyramid. She is taking a selfie with the Driver and the Guide. | VO: "مصر.. فن صناعة الحياة." (Egypt. The Art of Making Life.) Text: Sculpted by the People of Egypt. | التعليق الصوتي: "مصر.. فن صناعة الحياة." النص على الشاشة: صُنّاع الذكرى. | 1:55 - الخاتمة صورة سيلفي مع الناس. |
🎵 THE VIRAL ASSET: The Soundscape
Title: "Rhythm of the Makers"
Audio: A percussive track built entirely from the sounds of work: Boots marching, Knives chopping, Looms clicking, Engines revving, overlaid with a soulful Mawwal (Vocal Improvisation).
| 0:00 INT. MUSEUM - DAY. A tourist (SOPHIA, 30s) stares in awe at a granite statue of a Pharaoh. It is perfect, smooth, eternal. | VO: "You come to see the statues..." "Carved from stone." "Frozen in time." |
| 0:10 EXT. CAIRO RING ROAD - DAWN. THE DRIVER. A Limousine/Bus driver checks his mirror. His eyes are laser-focused. He navigates a chaotic merge with the grace of a dancer, keeping the sleeping tourists in the back perfectly still. | SFX: Engine hum. Whoosh of passing cars. VO: "But there are other Makers here." "They don't carve stone." "They carve time." |
| 0:25 EXT. GIZA PLATEAU - HIGH NOON. THE GUARDIAN (POLICE/MILITARY). An Officer stands guard under the blazing sun. He doesn't flinch. A drop of sweat rolls down his temple. He spots a lost child and gently points them back to their parents with a reassuring smile. He is a pillar of safety. | SFX: Desert wind. Radio chatter (low/calm). VO: "The Makers of Safety." "Standing still, so you can move freely." |
| 0:40 INT. KITCHEN - LUXOR HOTEL. THE CHEF. Fire erupts from a pan. The Chef is moving fast. He plates a dish with tweezers. It is a masterpiece of color. He wipes his brow, exhausted but proud. | SFX: Sizzle. Clang. Fire roar. VO: "The Makers of Flavor." "Turning fire into memory." |
| 0:55 INT. TEXTILE WORKSHOP - AKHMIM. THE WEAVER. An elderly man works a massive wooden loom. His hands are a blur. Thousands of threads come together to make one scarf. AI Prompt: Macro shot of an elderly weaver's hands maneuvering threads on a traditional wooden loom, motion blur of the shuttle, particles of cotton dust in shafts of sunlight --ar 16:9 | SFX: Rhythmic Click-Clack of the loom. VO: "The Makers of Thread." "Weaving the story, line by line." |
| 1:10 INT. HOTEL ROOM - ASWAN. THE HOUSEKEEPER. A worker places a final flower on a perfectly folded towel art. He steps back, checking the symmetry. He isn't just cleaning; he is setting a stage. | SFX: Soft sheet snap. Birdsong outside. VO: "The Makers of Comfort." "Invisible... until you need them." |
| 1:25 THE TWIST - EXT. TEMPLE. Sophia (the tourist) is walking out of the temple. She trips slightly. A hand catches her instantly. It's the Tour Guide or Officer. She looks up. We match cut the Officer's face with the Statue's face from the beginning. Both are strong, noble, and enduring. | SFX: Heartbeat. Deep orchestral boom. VO: "We have monuments of stone, yes." |
| 1:40 MONTAGE OF "THE Makers": The Driver smiling. The Officer saluting. The Chef offering a taste. The Housekeeper welcoming. They are all looking at the camera with dignity. | VO: "But our greatest monuments..." "Are the Living Ones." |
| 1:55 WIDE SHOT: Sophia taking a photo. She isn't photographing the Pyramid. She is taking a selfie with the Driver and the Guide. | VO: "مصر.. فن صناعة الحياة." (Egypt. The Art of Making Life.) Text: Sculpted by the People of Egypt. |
