Nas Misr Campaign
بصيرة الروح (The Vision of the Soul)
المدة:
80 ثانية
اسم الحملة
بصيرة الروح (The Vision of the Soul)
CAMPAIGN COPY 5: "The Unbroken Circle" (Dayret El Nour)
Creative Direction: Geometric Warmth, Infinite Loops, Lantern Glass Textures, Neon & Gold.
Core Theme: In Egypt, the energy of Ramadan never ends; it just passes from hand to hand in an infinite circle of generosity.
Target: GCC Nationals & Diaspora Egyptians (Seeking Connection & Spirituality).
The Concept: "The Infinity of Goodness."The Insight: Ramadan in other places can feel solitary or strictly disciplined. In Egypt, it is a relay race of joy. A smile starts in Aswan and travels to Alexandria. A plate of Konafa travels from a balcony to a shop to a taxi. The energy is circular and endless.
The Creative Terminology: "The Keepers of the Light" (Everyone who passes the energy forward).
The Dramatic Twist: We follow a Single Beam of Light (represented by a lantern, then a smile, then a gift) traveling continuously through the country. A cynical Travel Blogger tries to find the "end" of the celebration—a moment where the city sleeps or the giving stops. He fails. The twist? He realizes he hasn't been watching the circle; he has been absorbed into it when he instinctively passes a date to someone else.
| VISUAL & AI PROMPT | AUDIO | الصوت | المشهد | |
| 0:00 EXT. UNKNOWN LOCATION - NIGHT. Black screen. Slowly, we see the texture of Alabaster illuminated by a flickering candle. A hand (Traveler, 40s) traces the rough surface. | Silence. Then, the sound of heavy breathing. Guide's Voice (Soft, Warm): "Can you feel the heat still trapped in the stone?" | المرشدة (نور - بصوت هامس): "حاسس بدفا الحجر تحت صوابعك؟ ده مش مجرد صخر بارد.. ده تاريخ لسه بيتنفس.. لسه سخن." | 0:00 - الألباستر كف الإيد بيلمس الحجر في الضلمة. ملمس خشن وناعم في نفس الوقت. | |
| 0:15 INT. SPICE MARKET - ASWAN. The Traveler’s face is close to a sack of Hibiscus (Karkade). He inhales deeply. The crimson dust floats in the sunbeams. | SFX: The bustle of the market, but muffled/underwater. The scent is "audible"—a sharp intake of breath. Guide: "This is the smell of the sun." | نور: "دي ريحة الشمس لما بتنشف في أسوان. ريحة الأرض لما بتتعتق زي الدهب." | 0:15 - سوق التوابل شهيق عميق جداً. ذرات الغبار الأحمر بتلمع في الشمس. | |
| 0:25 EXT. NILE - FELUCCA. The Traveler’s hand dips into the Nile water. It ripples. The Egyptian Boatman watches him with a smile, not saying a word, just steering the boat gently so the water flows over the hand perfectly. | SFX: Water lapping against wood. The creak of the sail. Traveler: "It feels... ancient." Boatman: "It is the blood of the earth, my friend." | المسافر (بخشوع): "حاسس إن الماية دي تقيلة.. قديمة أوي." المراكبي (بصوت عميق): "عشان دي مش ماية يا بيه.. دي شرايين الأرض.. شايلة حكاياتنا من أول الدنيا." | 0:25 - النيل الإيد بتشق سطح الماية. المراكبي النوبي بيبتسم بحنان أبوي. | |
| 0:40 INT. KARNAK TEMPLE - ECHO CHAMBER. The Traveler stands in the massive Hypostyle Hall. He claps once. The sound echoes endlessly. An old Guard approaches. Instead of shushing him, the Guard taps his staff on the stone to add a rhythm. | SFX: CLAP... (echo)... CLAP... TAP... (echo)... TAP. Guide: "Stone doesn't forget. It repeats." | نور: "الحيطان هنا مش صمّة. الحيطان هنا ذاكرتها قوية.. بترد عليك.. وبتحفظ صوتك." | 0:40 - معبد الكرنك صوت الصدى بيرن. الحارس بيشارك بدقة عصايته على الأرض. إيقاع منتظم. | |
| 0:55 EXT. SIWA OASIS - SALT LAKE. The Traveler is floating. Weightless. An older Bedouin woman pours fresh water over his face to wash off the salt. Her touch is maternal. | SFX: The sound of silence. Wind over sand. Traveler: "I've never felt so held." | المسافر: "عمري ما حسيت إني متشال كده. كأني رجعت طفل." | 0:55 - سيوة الطفلة بتغسل وش المسافر من الملح بميه حلوة. لمسة كلها حنية. | |
| 1:10 THE TWIST - EXT. PYRAMIDS - SUNSET. The Traveler stands facing the Great Pyramid. He has dark glasses on. He is holding a white cane. NOUR (The Guide) stands next to him. She isn't looking at the Pyramid. She is looking at him. | Nour: "The sun is touching the tip now. It's turning the limestone into gold." Traveler: "I see it." | نور: "الشمس دلوقتي بتبوس راس الهرم.. وبتحول الحجر الجيري لدهب سايل.. بيغرق الدنيا نور." المسافر (بيبتسم): "أنا شايفه يا نور.. شايفه بقلبي." | 1:10 - التويست (الهرم) المسافر ونور قدام الهرم. بيبان إنه كفيف. نور بتوصف له المشهد كأنها بترسمه بلسانها، كلمة كلمة. | |
| 1:25 CLOSE UP: The Traveler smiles. A tear rolls down from under the glasses. He "sees" it more vividly than any tourist with a camera. | Nour: "You don't need eyes here, Adam." "Egypt is felt." | نور: "هنا مش محتاج عينك عشان تشوف." "هنا.. الروح هي اللي بتشوف." | 1:25 - لقطة قريبة الدمعة بتنزل من تحت النضارة. الابتسامة صافية تماماً. | |
| 1:35 MONTAGE OF "THE EYES": - The Boatman guiding his hand to the rope. - The Baker placing hot bread in his palms. - The Guard tapping the stone. The people are his vision. | VO: "They lent me their eyes..." "And I saw their soul." | التعليق الصوتي: "سلفوني عيونهم.. عشان أشوف جمالهم." "ولقيت نفسي.. شايف روحهم." | 1:35 - مونتاج "العيون" (The Eyes) لقطات سريعة وحسية جداً: - المراكبي بيوجه إيد المسافر لحبل الشراع الخشن. - الخباز بيحط العيش "الشمسي" السخن مولع في كفوفه. - الحارس بيدق بعصايته الخشب على حجر المعبد. | |
| 1:50 WIDE SHOT: Silhouette of Nour and Adam walking into the desert dusk. Two figures, connected. | VO: "مصر.. بصيرة الروح." (Egypt. The Vision of the Soul.) Text: See with your Heart. | التعليق الصوتي: "مصر.. بصيرة الروح." النص على الشاشة: شوف بقلبك. | 1:50 - الخاتمة الضلين ماشيين في الصحراء وقت الغروب. |
🎵 THE VIRAL ASSET: The Soundscape
Title: "Circle of Lights"
Audio: A seamless loop. The sound of a Cannon Boom morphs into a Drum Beat, which morphs into Laughter, which morphs into the Call to Prayer. It never resolves; it keeps spinning.
| 0:00 EXT. UNKNOWN LOCATION - NIGHT. Black screen. Slowly, we see the texture of Alabaster illuminated by a flickering candle. A hand (Traveler, 40s) traces the rough surface. AI Prompt: Extreme macro shot of fingertips tracing the translucent grain of illuminated alabaster stone, warm candlelight flickering, texture details of skin and stone, cinematic darkness --ar 16:9 | Silence. Then, the sound of heavy breathing. Guide's Voice (Soft, Warm): "Can you feel the heat still trapped in the stone?" |
| 0:15 INT. SPICE MARKET - ASWAN. The Traveler’s face is close to a sack of Hibiscus (Karkade). He inhales deeply. The crimson dust floats in the sunbeams. AI Prompt: Close up of a man's face with eyes closed, inhaling deeply next to a burlap sack of dried red hibiscus flowers, red dust particles floating in a sharp shaft of sunlight, sensory atmosphere --ar 16:9 | SFX: The bustle of the market, but muffled/underwater. The scent is "audible"—a sharp intake of breath. Guide: "This is the smell of the sun." |
| 0:25 EXT. NILE - FELUCCA. The Traveler’s hand dips into the Nile water. It ripples. The Egyptian Boatman watches him with a smile, not saying a word, just steering the boat gently so the water flows over the hand perfectly. AI Prompt: Low angle shot from the side of a boat, a hand trailing in the dark blue Nile water, ripples reflecting moonlight, a Nubian boatman in the background watching with a protective smile --ar 16:9 | SFX: Water lapping against wood. The creak of the sail. Traveler: "It feels... ancient." Boatman: "It is the blood of the earth, my friend." |
| 0:40 INT. KARNAK TEMPLE - ECHO CHAMBER. The Traveler stands in the massive Hypostyle Hall. He claps once. The sound echoes endlessly. An old Guard approaches. Instead of shushing him, the Guard taps his staff on the stone to add a rhythm. AI Prompt: Wide shot of the massive columns of Karnak, tiny figure of the Traveler standing in the center, an old Egyptian guard tapping a wooden staff on the stone floor, shafts of light cutting through the dust --ar 16:9 | SFX: CLAP... (echo)... CLAP... TAP... (echo)... TAP. Guide: "Stone doesn't forget. It repeats." |
| 0:55 EXT. SIWA OASIS - SALT LAKE. The Traveler is floating. Weightless. An older Bedouin woman pours fresh water over his face to wash off the salt. Her touch is maternal. AI Prompt: Top-down shot of the Traveler floating in a turquoise salt pool, a Bedouin woman's hands gently pouring fresh water from a clay jug over his face, contrast of blue water and desert earth tones --ar 16:9 | SFX: The sound of silence. Wind over sand. Traveler: "I've never felt so held." |
| 1:10 THE TWIST - EXT. PYRAMIDS - SUNSET. The Traveler stands facing the Great Pyramid. He has dark glasses on. He is holding a white cane. NOUR (The Guide) stands next to him. She isn't looking at the Pyramid. She is looking at him. AI Prompt: Medium shot of the Traveler (wearing dark glasses, holding a cane) and a female Egyptian guide standing before the Pyramids at sunset. The Guide is looking intently at the Traveler's face, describing the scene with her hands --ar 16:9 | Nour: "The sun is touching the tip now. It's turning the limestone into gold." Traveler: "I see it." |
| 1:25 CLOSE UP: The Traveler smiles. A tear rolls down from under the glasses. He "sees" it more vividly than any tourist with a camera. AI Prompt: Extreme close up of the Traveler's face, a single tear track on his cheek, a smile of pure transcendence, the reflection of the golden pyramid visible in his dark glasses --ar 16:9 | Nour: "You don't need eyes here, Adam." "Egypt is felt." |
| 1:35 MONTAGE OF "THE EYES": - The Boatman guiding his hand to the rope. - The Baker placing hot bread in his palms. - The Guard tapping the stone. The people are his vision. AI Prompt: Montage: Hands guiding hands. A baker placing bread in hands, a guide placing a hand on a textured wall, a boatman steadying an arm. Warm, human connection focus --ar 16:9 | VO: "They lent me their eyes..." "And I saw their soul." |
| 1:50 WIDE SHOT: Silhouette of Nour and Adam walking into the desert dusk. Two figures, connected. AI Prompt: Wide silhouette shot of the two figures walking away into a deep purple and orange desert twilight, leaving footprints in the sand --ar 16:9 | VO: "مصر.. بصيرة الروح." (Egypt. The Vision of the Soul.) Text: See with your Heart. |
