Nas Misr Campaign
أصل الجمال
The Origin of Beauty
المدة:
60 ثانية
اسم الحملة
أصل الجمال - The Origin of Beauty
CAMPAIGN 2 COPY 6: "The Origin of Beauty" (Asl El Jamal)
Target: Fashion, Beauty, Gen Z, Women.
The Historical Insight: Ancient Egyptians invented eyeliner (Kohl) and used oils/scents for beauty and protection. They understood that beauty is power and identity.
The Concept: "Mask vs. Reveal."The Logic: Modern beauty is about covering up, filtering, and "fixing" flaws. Ancient Egyptian beauty was about accentuating the eyes (the soul) and protecting the skin. It was bold, graphic, and unapologetic.
The "People" Connection: A modern Egyptian woman applying Kohl with a confident hand, or a perfume maker in Khan El Khalili blending essences.
| VISUAL & AI PROMPT | AUDIO | الصوت (Audio) | المشهد (Visual) |
| 0:00 INT. MODERN BATHROOM. A woman looking at her phone, swiping through "Filters." Her face changes digitally—smoother, fake. She looks unhappy with her real reflection. | SFX: Digital swipes. Notification pings. VO: "You hide behind filters." "You apologize for your face." | مؤثرات: صوت "تكة" الفلتر البلاستيك. التعليق الصوتي: "بتستخبي ورا الفلاتر. بتداري ملامحك كأنها غلطة." | 0:00 - الفلتر بنت بتبدل فلاتر على الموبايل. وشها بيتغير.. بيبهت. مش عاجبها شكلها الحقيقي. |
| 0:10 MATCH CUT: The phone screen swipe transforms into a bold Brush Stroke of Black Kohl across an eyelid. The eyes open. They are fierce, un-retouched, and powerful. | SFX: A sharp "Whoosh" of air. A drum beat. VO: "We invented the Bold Eye." "Not to hide... but to be seen." | مؤثرات: صوت طبلة قوي. التعليق الصوتي: "احنا اللي رسمنا العين." "مش عشان نداريها.. عشان نبرز قوتها." | 0:10 - النقلة (الكحل) حركة الصباع بتبقى "جرة كحل" سوداء وجريئة. العين بتفتح بقوة. نظرة حادة. |
| 0:20 INT. TOMB WALL - NEFERTARI. Close up of Queen Nefertari's painted face. It is vibrant and timeless. Beauty as a statement of divinity. | VO: "Egypt taught the world that beauty is power." "It is protection. It is identity." | التعليق الصوتي: "مصر علمت العالم إن الجمال قوة. إن الزينة.. درع وحماية." | 0:20 - نفرتاري وش الملكة على الحيطة. ألوان حية. الجمال هنا هيبة. |
| 0:30 EXT. CAIRO BOUTIQUE / ROOFTOP. A modern Egyptian woman, YASMIN, walks into a rooftop party. She has simple, graphic eyeliner and gold jewelry. She holds her head high like a queen. | VO: "Real beauty doesn't ask for permission." "It commands respect." | التعليق الصوتي: "الجمال الحقيقي مش بيستأذن." "الجمال الحقيقي بيفرض حضوره." | 0:30 - ياسمين (المودرن) بنت مصرية داخلة مكان بثقة. كحل بسيط ودهب. ماشية كأنها ملكة. |
| 0:45 MONTAGE OF "RITUALS": - A perfumer mixing "Lotus" essence in a glass bottle. - A bride having henna applied to her hands (intricate patterns). - A woman laughing, her eyes crinkling (showing real lines, real joy). | VO: "Drop the filter." "Reveal the Queen." | التعليق الصوتي: "امسحي الفلتر." "وخلي الملكة اللي جواكي تظهر." | 0:45 - مونتاج الطقوس بتاع العطور بيركب ريحة.. حنة بتترسم.. ضحكة طبيعية من القلب. |
| 0:55 WIDE SHOT: The bust of Nefertiti morphs into the face of a modern Egyptian woman. Same profile. Same grace. | VO: "Egypt. The Origin of Beauty." Text: Own Your Look. | التعليق الصوتي: "مصر.. أصل الجمال." النص: جمالك.. هيبتك. | 0:55 - الخاتمة بروفايل نفرتيتي بيتحول لبروفايل بنت مصرية. |
| 0:00 INT. MODERN BATHROOM.A woman looking at her phone, swiping through "Filters." Her face changes digitally—smoother, fake. She looks unhappy with her real reflection. | SFX: Digital swipes. Notification pings.VO:"You hide behind filters.""You apologize for your face." |
| 0:10 MATCH CUT:The phone screen swipe transforms into a bold Brush Stroke of Black Kohl across an eyelid. The eyes open. They are fierce, un-retouched, and powerful. | SFX: A sharp "Whoosh" of air. A drum beat.VO:"We invented the Bold Eye.""Not to hide... but to be seen." |
| 0:20 INT. TOMB WALL - NEFERTARI.Close up of Queen Nefertari's painted face. It is vibrant and timeless. Beauty as a statement of divinity. | VO:"Egypt taught the world that beauty is power.""It is protection. It is identity." |
| 0:45 MONTAGE OF "RITUALS":- A perfumer mixing "Lotus" essence in a glass bottle.- A bride having henna applied to her hands (intricate patterns).- A woman laughing, her eyes crinkling (showing real lines, real joy). | VO:"Drop the filter.""Reveal the Queen." |
| 0:30 EXT. CAIRO BOUTIQUE / ROOFTOP.A modern Egyptian woman, YASMIN, walks into a rooftop party. She has simple, graphic eyeliner and gold jewelry. She holds her head high like a queen. | VO:"Real beauty doesn't ask for permission.""It commands respect." |
| 0:55 WIDE SHOT:The bust of Nefertiti morphs into the face of a modern Egyptian woman. Same profile. Same grace. | VO:"Egypt. The Origin of Beauty."Text: Own Your Look. |
