Nas Misr Campaign
ميزان الحق
The Origin of Justice
المدة:
60 ثانية
اسم الحملة
ميزان الحق - The Origin of Justice
CAMPAIGN 2 COPY 5: "The Origin of Justice" (Mezan El Haq)
Target: Business Leaders, Lawyers, Ethical Travelers.
The Historical Insight: Egypt developed the concept of "Ma'at" (Truth, Balance, Justice) and the first legal contracts. They believed your heart would be weighed against a feather. Honor was everything.
The Concept: "Contract vs. Covenant."The Logic: Modern deals are pages of fine print, lawyers, and mistrust. Ancient justice was about cosmic balance. In Egypt, a "word of honor" (Kelmet Sharaf) still carries weight.
The "People" Connection: A handshake in a Souq that seals a deal without paper. The concept of "Osol" (Principles) in daily life.
| VISUAL & AI PROMPT | AUDIO | الصوت (Audio) | المشهد (Visual) |
| 0:00 INT. CORPORATE BOARDROOM. Close up of a hand nervously signing a stack of legal documents. Fine print. Lawyers whispering. Cold atmosphere of distrust. | SFX: Paper shuffling. Pen scratching. Whispers. VO: "You sign the paper." "But you don't trust the person." | مؤثرات: صوت ورق مزعج. التعليق الصوتي: "بتمضي الورق.. بس قلبك مش مطمن." | 0:00 - غرفة الاجتماعات إمضاءات كتير. ورق كتير. محامين وشوشهم جامدة. قلق. |
| 0:10 MATCH CUT: The pen tip touches the paper... and transforms into the Scales of Ma'at balancing a Heart against a Feather. Golden, ethereal light. | SFX: A deep, resonant hum (Om). Silence. VO: "We weighed the Heart against a Feather." "Lightness was the only law." | مؤثرات: صوت ميزان دهب بيرن. التعليق الصوتي: "احنا وزنا القلب قصاد ريشة." "الخفيفة.. كانت هي القانون." | 0:10 - النقلة (الميزان) سن القلم بيتحول لمؤشر ميزان "ماعت". القلب قصاد الريشة. توازن تام. |
| 0:20 INT. TEMPLE - JUDGEMENT SCENE. The relief of the Weighing of the Heart. It represents absolute integrity. A promise that transcends death. | VO: "Egypt taught the world the concept of Balance." "That Truth (Ma'at) is the foundation of the universe." | التعليق الصوتي: "مصر هي اللي حطت قانون 'ماعت'. الحق.. والعدل.. والتوازن." | 0:20 - المحاكمة القديمة مشهد الحساب. العدالة الكونية. |
| 0:30 EXT. SOUQ / CAFE - DAY. Two men (merchant and buyer) shake hands firmly. They look each other in the eye. No paper. Just a look. The deal is done. | SFX: The slap of a handshake. "Mabrouk" (Congratulations). VO: "Here, a handshake is a covenant." "And a word is a bond." | التعليق الصوتي: "هنا.. السلام عقد." "والكلمة.. سيف." | 0:30 - السوق (كلمة شرف) اتنين رجالة بيسلموا على بعض. كف في كف. نظرة عين كلها رجولة. "كلمة شرف". |
| 0:45 MONTAGE OF "HONOR": - A taxi driver returning a lost wallet. - A shopkeeper adding an extra scoop "for blessing" (Baraka). - An elder mediating a dispute in a village (Majlis). | VO: "Come where trust isn't written." "It is lived." | التعليق الصوتي: "تعالى للمكان اللي الثقة فيه مش محتاجة أختام." "الثقة هنا.. أصول." | 0:45 - مونتاج الأصول سواق بيرجع أمانة.. بياع بيزود الميزان "بركة".. جلسة صلح عرفية. |
| 0:55 WIDE SHOT: The statue of Ma'at (Woman with wings/feather) superimposed over the modern city skyline. | VO: "Egypt. The Origin of Truth." Text: Find Your Balance. | التعليق الصوتي: "مصر.. ميزان الحق." النص: ارجع للأصول | 0:55 - الخاتمة رمز العدالة فوق المدينة. |
| 0:00 INT. CORPORATE BOARDROOM.Close up of a hand nervously signing a stack of legal documents. Fine print. Lawyers whispering. Cold atmosphere of distrust. | SFX: Paper shuffling. Pen scratching. Whispers.VO:"You sign the paper.""But you don't trust the person." |
| 0:10 MATCH CUT:The pen tip touches the paper... and transforms into the Scales of Ma'at balancing a Heart against a Feather. Golden, ethereal light. | SFX: A deep, resonant hum (Om). Silence.VO:"We weighed the Heart against a Feather.""Lightness was the only law." |
| 0:20 INT. TEMPLE - JUDGEMENT SCENE.The relief of the Weighing of the Heart. It represents absolute integrity. A promise that transcends death. | VO:"Egypt taught the world the concept of Balance.""That Truth (Ma'at) is the foundation of the universe." |
| 0:30 EXT. SOUQ / CAFE - DAY.Two men (merchant and buyer) shake hands firmly. They look each other in the eye. No paper. Just a look. The deal is done. | SFX: The slap of a handshake. "Mabrouk" (Congratulations).VO:"Here, a handshake is a covenant.""And a word is a bond." |
| 0:45 MONTAGE OF "HONOR":- A taxi driver returning a lost wallet.- A shopkeeper adding an extra scoop "for blessing" (Baraka).- An elder mediating a dispute in a village (Majlis). | VO:"Come where trust isn't written.""It is lived." |
| 0:55 WIDE SHOT:The statue of Ma'at (Woman with wings/feather) superimposed over the modern city skyline. | VO:"Egypt. The Origin of Truth."Text: Find Your Balance. |
