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المايسترو (The Maestro)

المايسترو

المدة:
120 ثانية
اسم الحملة
المايسترو (The Maestro)

CAMPAIGN COPY 2: "The Symphony of the Hidden Maestros" (The Flagship)

Target: International Travelers (Seeking Human Connection) & Domestic (Celebrating the Worker) The Concept: "The Hidden Maestros."The Insight: We usually view tourism workers as "servants" or "background." This script elevates them to "Artists" and "Virtuosos." It argues that the perfect tea, the smooth drive, and the welcoming smile are not accidents—they are masterpieces of hard work and intuition. The Creative Terminology: "Maestro" (Repeated to redefine everyday Egyptian workers). The Dramatic Twist: The protagonist (A World-Class Conductor) comes to Egypt feeling superior and stressed. He tries to "conduct" his trip. The twist comes when he realizes he can't conduct Egypt—because everyone around him is already a better conductor than he is. He surrenders his baton to a simple boatman.
VISUAL & AI PROMPTAUDIOالصوتالمشهد
0:00 INT. CONCERT HALL - VIENNA - NIGHT. JULIAN (50s, Silver fox, intense) is conducting a sterile, perfect orchestra. He looks bored. Perfection is boring. Music: Classical Mozart. Perfect. Cold. VO: "I spent my life demanding perfection."الموسيقى: كلاسيكية باردة. التعليق الصوتي: "طول عمري بفتش عن النغمة الكاملة.. النغمة اللي مفيهاش غلطة. بس الكمال.. طلع ممل."0:00 - قاعة الأوركسترا (فيينا) جوليان يقود الأوركسترا بملل. كل شيء مثالي زيادة عن اللزوم.
0:10 EXT. CAIRO AIRPORT - ARRIVAL. Julian exits the terminal. He is bombarded by the heat and noise. He checks his watch aggressively. He is ready to complain. VO: "I thought I was the only Maestro in the world." SFX: The City Roar begins. But it sounds... tuned.التعليق الصوتي: "كنت فاكر إني المايسترو الوحيد.. اللي بيعرف يظبط الإيقاع." مؤثرات: صوت المدينة بيبدأ يعلى.. بس بنغمة مميزة.0:10 - مطار القاهرة جوليان يخرج للزحمة. الصوت عالي والشمس قوية.
0:20 INT. VINTAGE TAXI - DOWNTOWN. The driver, 'AMM HASSAN', is weaving through traffic with millimeters to spare. He is laughing, smoking a cigarette, and tuning the radio with one hand. It’s a dance. SFX: Car horns honk in a rhythmic beat. VO: "Until I met the Maestro of Chaos." (Hassan hums along with the horns)التعليق الصوتي: "لحد ما قابلت.. مايسترو الزحمة. بيسوق بمزاج.. وكأن الكلاكسات دي سيمفونية هو اللي مألفها."0:20 - التاكسي (وسط البلد) عم حسن السواق بيعدي من خرم إبرة وهو بيضحك وبيظبط الراديو.
0:30 INT. TRADITIONAL BAKERY - LUXOR. Julian watches a woman, OM SETOH, slapping dough into an oven. Her movements are violent but precise. Sweat drips from her brow. She doesn't look at the dough; she feels it. SFX: SLAP. HISS. CRACKLE. VO: "And the Maestro of Fire." Music: The classical music starts to blend with a heavy Egyptian Tabla beat.التعليق الصوتي: "و مايسترو النار.. اللي بتعجن الروح في العيش.. فبيطلع دهب."0:30 - المخبز (الأقصر) أم ستّو بتخبز العيش الشمسي. العرق على جبينها زي اللؤلؤ. حركتها قوية ومحسوبة.
0:45 EXT. DAHAB - BEACH CAFE. Julian sits. Before he can ask, a WAITER places a mango juice with extra ice exactly where his hand was reaching. The waiter winks and vanishes. SFX: CLINK. FIZZZ. VO: "The Maestro of Instinct. He knew what I wanted before I did."التعليق الصوتي: "و مايسترو اللمحة.. اللي سبق رغبتي بخطوة.. وقرى أفكاري من غير ما أنطق."0:45 - كافيه دهب الويتر بيحط العصير قبل ما جوليان يطلبه.
0:55 INT. GRAND EGYPTIAN MUSEUM - RESTORATION LAB. A young man is cleaning a 4,000-year-old statue with a tiny brush. He holds his breath. His hand is steadier than a surgeon's. SFX: Heartbeat. Slow. Steady. VO: "The Maestro of Eternity."التعليق الصوتي: "و مايسترو الخلود.. إيده ميزان حساس.. شايلة تاريخ آلاف السنين."0:55 - المتحف المصري الكبير المرمم الشاب بيلمع التمثال بفرشة صغيرة جداً. ثبات انفعالي رهيب.
1:10 THE CLIMAX - NILE FELUCCA - SUNSET. Julian stands on the boat. The wind picks up. He instinctively raises his hands to "conduct" the wind, to control the moment. It's his habit. Music: The Orchestral Trap track swells. It’s huge. SFX: WIND HOWLS.الموسيقى: التراك "الأورجانيك" بيعلى جداً. مؤثرات: صوت الهوا قوي.1:10 - الفلوكة (النيل) الهوا بيشتد. جوليان بيرفع إيده عشان "يتحكم" في اللحظة كالعادة.
1:20 THE TWIST. The NUBIAN CAPTAIN doesn't look at Julian. He doesn't look at the sail. He just taps a rope with one finger. The sail catches the wind perfectly. The boat glides smooth as silk. Julian freezes. SFX: CREAK. SNAP. SILENCE. The wind obeys the Captain, not Julian. VO: "I realized then..."التعليق الصوتي: "ساعتها بس فهمت.." مؤثرات: صمت مفاجئ.. صوت النيل بس.1:20 - التويست (الريس النوبي) الريس النوبي بلمسة واحدة عالحبل.. الشراع بيطاوعه. المركب بيمشي حرير. جوليان بيثبت مكانه.
1:35 CLOSE UP: Julian slowly lowers his arms. He looks at his own soft hands. Then looks at the Captain's rough, calloused hands. Julian bows his head slightly in respect. VO: "I am just a guest in the land of Giants."التعليق الصوتي: "إني مجرد ضيف صغير.. في حضرة عمالقة." "مش أنا اللي سايق.. هما اللي شايلني."1:35 - لقطة قريبة (الإدراك) جوليان بينزل إيده بكسوف. بيبص لإيد الريس الخشنة بإعجاب.
1:45 MONTAGE OF SMILES: The Taxi Driver, The Baker, The Waiter, The Restorer. They all look directly into the camera. They aren't serving. They are welcoming. VO: "Here, hard work is the music." "And everyone is a Maestro."التعليق الصوتي: "هنا.. الشقا هو المزيكا. وكل واحد فيهم.. مايسترو في حتته."1:45 - مونتاج الضحكات وجوه الناس الطيبة. نظرات كلها ثقة وكرم.
1:55 WIDE SHOT: Julian sitting on the boat, laughing with the Captain, sharing tea. No conductor's baton. Just two men. VO: "مصر.. فن الرعاية." (Egypt. The Art of Care.) Text: Made by the Hidden Maestros.التعليق الصوتي: "مصر.. سيمفونية حياة." النص على الشاشة: سرها في ناسها.1:55 - الخاتمة جوليان بيشرب الشاي مع الريس. ضحكة من القلب.
Content
0:00 INT. CONCERT HALL - VIENNA - NIGHT.JULIAN (50s, Silver fox, intense) is conducting a sterile, perfect orchestra. He looks bored. Perfection is boring.Music: Classical Mozart. Perfect. Cold.VO:"I spent my life demanding perfection."
Content
0:10 EXT. CAIRO AIRPORT - ARRIVAL.Julian exits the terminal. He is bombarded by the heat and noise. He checks his watch aggressively. He is ready to complain.VO:"I thought I was the only Maestro in the world."SFX: The City Roar begins. But it sounds... tuned.
Content
0:20 INT. VINTAGE TAXI - DOWNTOWN.The driver, 'AMM HASSAN', is weaving through traffic with millimeters to spare. He is laughing, smoking a cigarette, and tuning the radio with one hand. It’s a dance.SFX: Car horns honk in a rhythmic beat.VO:"Until I met the Maestro of Chaos."(Hassan hums along with the horns)
Content
Content
0:30 INT. TRADITIONAL BAKERY - LUXOR.Julian watches a woman, OM SETOH, slapping dough into an oven. Her movements are violent but precise. Sweat drips from her brow. She doesn't look at the dough; she feels it.SFX: SLAP. HISS. CRACKLE.VO:"And the Maestro of Fire."Music: The classical music starts to blend with a heavy Egyptian Tabla beat.
Content
0:45 EXT. DAHAB - BEACH CAFE.Julian sits. Before he can ask, a WAITER places a mango juice with extra ice exactly where his hand was reaching. The waiter winks and vanishes.SFX: CLINK. FIZZZ.VO:"The Maestro of Instinct.He knew what I wanted before I did."
Content
0:55 INT. GRAND EGYPTIAN MUSEUM - RESTORATION LAB.A young man is cleaning a 4,000-year-old statue with a tiny brush. He holds his breath. His hand is steadier than a surgeon's.SFX: Heartbeat. Slow. Steady.VO:"The Maestro of Eternity."
Content
1:10 THE CLIMAX - NILE FELUCCA - SUNSET.Julian stands on the boat. The wind picks up. He instinctively raises his hands to "conduct" the wind, to control the moment. It's his habit.Music: The Orchestral Trap track swells. It’s huge.SFX: WIND HOWLS.
Content
1:20 THE TWIST.The NUBIAN CAPTAIN doesn't look at Julian. He doesn't look at the sail. He just taps a rope with one finger. The sail catches the wind perfectly. The boat glides smooth as silk. Julian freezes.SFX: CREAK. SNAP. SILENCE.The wind obeys the Captain, not Julian.VO:"I realized then..."
Content
1:20 THE TWIST.The NUBIAN CAPTAIN doesn't look at Julian. He doesn't look at the sail. He just taps a rope with one finger. The sail catches the wind perfectly. The boat glides smooth as silk. Julian freezes.SFX: CREAK. SNAP. SILENCE.The wind obeys the Captain, not Julian.VO:"I realized then..."
Content
1:35 CLOSE UP: Julian slowly lowers his arms. He looks at his own soft hands. Then looks at the Captain's rough, calloused hands. Julian bows his head slightly in respect.VO:"I am just a guest in the land of Giants."
Content
1:45 MONTAGE OF SMILES:The Taxi Driver, The Baker, The Waiter, The Restorer. They all look directly into the camera. They aren't serving. They are welcoming.VO:"Here, hard work is the music.""And everyone is a Maestro."
Content
Content
1:55 WIDE SHOT: Julian sitting on the boat, laughing with the Captain, sharing tea. No conductor's baton. Just two men.VO:"مصر.. فن الرعاية."(Egypt. The Art of Care.)Text: Made by the Hidden Maestros.
Content

Credits

Brand: Riyadh Season
Agency: BigTime Creative Shop
Creative Director: Rayyan Aoun
Director: Los Perez