Nas Misr Campaign
الحملات
The Campaigns
الشرارة الأولى (The First Spark)
Creative Direction: "Cosmic Connection." Match-cutting between the Ancient Invention (Golden, Dust, Fire) and the Modern Usage (Cold, Steel, Digital), then resolving in the Timeless Experience of Egypt today.
Core Theme: Egypt is the reason the world has [X]. And [X] is the reason Egypt welcomes you.
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صناع الوقت - The Inventor of Time
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مهد الكلمة - The Origin of the Story
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لقمة العيش - The Origin of Life
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نبض الشفاء - The Origin of Healing
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أصل الجمال - The Origin of Beauty
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ميزان الحق - The Origin of Justice
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مفتاح الأمان - The Origin of Safety
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أصل اللعبة - The Origin of the Game
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ناس مصر (People of Egypt)
Creative Direction: Magical Realism, Sensory Overload, Cinematic Poetry.
Core Theme: The "Soul" is not abstract. It is a visible force that changes reality around the guest.
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كل حاجة عشانك (Everything For You)
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بصيرة الروح (The Vision of the Soul)
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المايسترو (The Maestro)
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الصناع (The Makers)
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دايرة فرح (The Unbroken Circle)
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المنورين (The Illuminators)
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Copies to come:
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falah, saidi, badoui all travel abu dhabi style to show experience in egypt
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egyptian eagle fly from flag, to show all of egypt
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grand egyptian museum goes for a vacation as well
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dont look up
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you are missed